Prof Tim Noakes is one of the world’s leading authorities on the science behind sport and a successful sportsman in his own right. Through a lifetime of research, he has developed key scientific concepts in sport that have not only redefined the way elite athletes and teams approach their professions but challenged conventional global thinking in these areas. In his book, Challenging Beliefs, Noakes gives his views on everything from the myths perpetuated by the sports-drink industry and the dangers of overtraining and overdrinking to the prevalence of banned substances and the need to make rugby a safer sport. In a brand new chapter, he explains why he has replaced his high-carb eating habits with a protein-rich diet, and in a controversial addition, he sets out why the Springboks did not win the 2011 Rugby World Cup.
The teams and athletes with whom Noakes has worked make a fascinating backdrop to his sporting philosophies and highlight the importance of science in sport in human terms. In providing an intimate look at the golden threads running through Noakes’s life and career, this truly remarkable book reveals the ground-breaking theories and principles generated by one of the greatest minds in the history of sports science. Tim Noakes is also the Discovery Health Professor of Exercise and Sports Science at the University of Cape Town. He is a lifelong athlete and is rated an A1-scientist by the National Research Foundation.
In 2008 he was awarded the Order of Mapungubwe by the President of South Africa for ‘excellent contribution to the field of sport and the science of physical exercise’. His book Lore of Running is considered the global ‘bible’ of running. He has been married to Marilyn Anne for 39 years, and they have two children, Travis and Candice. Tim is the co-founder of the Sports Science Institute of South Africa, along with rugby icon Morné du Plessis.
At Keto-Mojo, we believe in sharing—sharing important keto community news, science and studies, great keto recipes, products we love, and profiles of people that inspire us.
Join our community now and get 4 Fresh n' Fabulous Keto Salad Recipes.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Preference cookies are used to store user preferences to provide content that is customized and convenient for the users, like the language of the website or the location of the visitor.
Undefined cookies are those that are being analyzed and have not been classified into a category as yet.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.